Market Your Home to 60 Million Buyers With No Days on Market & No Price Drop History

Mar 3

Robert Reffkin

Real Estate Professionals,

Over the past two years, I’ve heard hundreds of agents say “I wish my Coming Soon listings had more views” so we set out to deliver that. Today, I’m excited to announce a new partnership with Rocket Companies, including Redfin.com, that gives sellers working with Compass agents the choice to syndicate Compass Coming Soon listings to 60 million buyers with no days on market, no negative insights, and no home valuation estimates. These listings will be prioritized on Redfin.com search, with the listing agent’s name and photo prominently displayed, and with all buyer inquiries flowing directly to the listing agent for no referral fee. This program has never been offered to sellers before and is exclusively available to Compass agents and their clients.

I want to take this opportunity to share our vision for the future we are working to create. Imagine a world where you never have to buy back the leads your own listings generate because your name and contact information are always attached to your listings. Imagine a world where you can walk into a listing presentation and guarantee your sellers national exposure, completely free from negative insights like days on market, price drop history, and home valuation estimates. Imagine a world where search platforms and portals are centered around the real estate professionals who create the listings, not the other way around. That’s the future we’re building and today marks an important step toward making it a reality.

Every decision we make is focused on giving real estate professionals an advantage and equipping them with the best tools to serve their clients. In addition to the amplified power of Compass 3-Phased Marketing Strategy, Compass agents and their clients will also gain access to:

Buyer Inquiries Delivered Directly to the Listing Agent: The listing agent’s name, photo, and brokerage will be prominently displayed, and every buyer inquiry from a Compass Coming Soon listing on Redfin.com will go directly to that listing agent, helping build early demand while ensuring home buyers are connected with the professional who knows the property best.
60 Million Buyers, No Days on Market, No Price Drop History: Compass Coming Soon listings will reach an audience of 60 million buyers through syndication on Redfin.com, without negative insights like days on market, price drop history, climate risk, and home valuation estimates that can damage a home's perceived value.
Prioritized Visibility: Compass Coming Soon listings will receive premium placement on Redfin.com, prioritizing them in search results.
More Choices for Agents and Their Clients: In the future, Compass agents will gain access to new buyer lead opportunities through Rocket Mortgage and Redfin.com. Additionally, their buyers will have the opportunity to receive preferred pricing through Rocket Mortgage.
Our Commitment to Data: We believe agent data belongs to the agent. This program is structured to align with the Compass Data Pledge and requires our partners to honor the same commitments.

Importantly, the listing agent and their client remain in full control, with the choice to determine how and where their home is marketed, while continuing to follow MLS guidelines for Coming Soon listings.

Robert Reffkin

Chairman & CEO, Compass International Holdings

Learn more

Compass does not recommend one particular strategy or guarantee of results.*