Inside Compass: A Strategic Advantage for Agents Seeking Growth, Innovation, and Community
Sami Gordon
Compass has made a name for itself by being more than just a brokerage. It’s a place where agents find tools, support, and a culture that allows them to grow their business in ways they hadn’t imagined. Senior Strategic Growth Manager Sami Gordon has spent over four years consulting top agents in NYC and the Hamptons as they step into the Compass platform. Here, she shares her candid insights on what makes Compass stand out.
“Compass isn’t just another brokerage—it’s a place where agents feel part of something bigger. With the right tools, an unmatched network, and a culture of support, agents achieve success they once only dreamed of.”
Q: In your experience, what really sets Compass apart from other brokerages?
Sami: It’s a combination of culture, network, and one of my favorite of our eight entrepreneurship principles, Dreaming Big. Regarding culture, Compass has built a collaborative, supportive environment that’s extremely rare to come across in the industry. Agents at Compass don’t just work alongside each other—they’re genuinely invested in helping one another succeed. If you walk into any Compass office across the country, you’ll see agents sharing tips and best practices, and collaborating in such an inspiring way. There is a palpable energy that truly makes you feel like you’re part of a community.
Next is the Compass network. Being part of Compass means being part of a truly connected group of incredible agents across the country. Compass agents can seamlessly work together on transactions, refer clients across state lines with confidence and easily tap into new markets. In 2023, 18% of all Compass transactions came from inter-company referrals, clearly demonstrating the power of the Compass network.
Last but not least, at Compass, we embrace a ‘Dream Big’ mindset. We’re not focused on competing with other brokerages; instead, we’re passionate about what we’re building, and who we’re building it for, our agents.
Q: How does Compass technology help agents be more productive?
Sami: While the average agent uses over 12 different technology systems to run their business, Compass agents only use one. Our single integrated technology platform was built in-house with a team of 1,500+ software engineers, and it was entirely built based on agent feedback. Due to our platform being built in-house, we have the ability to update and iterate our technology to adjust with the ever changing needs of our agents. In addition to our platform being user-friendly, we have a mobile app that mirrors our platform. The app is incredibly intuitive, allowing agents to work from anywhere and communicate directly with clients, leading to increased productivity. I often hear from agents at other brokerages that they are already using the Compass app for search, because of the ease of use compared to what is provided to them.
Q: Compass’s culture is known to be both collaborative and driven. How does that culture play out in everyday business?
Sami: The culture at Compass is extremely special. Agents here aren’t just in it for themselves—they’re here to build each other up. Every day, you see agents sharing ideas, strategies, and best practices with their colleagues. It’s inspiring to watch, and it truly creates an uplifting, motivating atmosphere. In addition, At Compass, we are very intentional about who we bring on board. We focus on partnering with agents who are collaborative, have a growth mindset, and are passionate about raising the bar in real estate.
When agents first join Compass, I often hear things like, “This feels different,” or “I feel re-energized and reinvigorated.” Being surrounded by people who genuinely want you to succeed is powerful, and it makes a significant difference in how agents approach their work.
Q: What programs and resources does Compass offer to support agent growth?
Sami: Compass is dedicated to helping agents reach their full potential, and we have a significant amount of resources tailored specifically for this purpose. Compass has an in-house coaching team, along with several programs that focus on practical growth. One program in particular, “6AMERS,” is an accountability group that meets weekly at 6 a.m. to set goals and start the day with a healthy mindset. Another, “Momentum Mondays,” is led by our Co-Head of Coaching, Ashley Donat, who brings in industry leaders to share tactical insights and strategies. It’s short but impactful, and agents love it. These are just two of many examples of coaching opportunities at Compass. The options are truly endless.
In addition, we also have affinity groups and networking events, both virtual and in-person, where agents can connect with like-minded professionals. These groups range from categories such as Women of Compass, Married at Compass, Dogs of Compass, etc - you name it, we likely have it! Beyond formal groups, agents here at Compass naturally hold each other accountable and build real relationships that push them forward. That kind of support can’t be manufactured—it’s genuine and makes a real impact on agents’ businesses.
Q: What’s the Compass value proposition for agents choosing their brokerage?
Sami: Compass is for agents who are serious about real estate and dedicated to growing their business. Compass is a forward-thinking brokerage that is truly raising the bar in the industry. Everything here is built around agent feedback, and we continue to evolve to ensure we are supporting our agents' business in an ever-changing market. An example of this is our use of AI and its integration into our platform. While AI has become a buzzword over the past 18 months, it has been part of the Compass platform for nearly five years. Compass was ahead of the curve by integrating it early on, based on what would make a difference for agents.
Agents often tell me, “I wish I had joined Compass sooner,” or, “I don’t know how I managed without Compass technology.” It’s not just another brokerage. Compass is a place where agents feel like they’re part of something bigger, where they’re supported, and where they have the right tools and network to reach their goals.
About Sami Gordon
Sami Gordon is a Senior Strategic Growth Manager at Compass, where she has spent the last four years helping top-producing agents in NYC and the Hamptons achieve new levels of success. With a keen eye for business strategy and a deep understanding of the Compass tech platform, Sami has been instrumental in guiding agents through consultations, technology demos, and the onboarding process. Her efforts have also been pivotal in launching Compass in Long Island, further expanding the reach of Compass's cutting-edge real estate platform.
Ready to unlock your full potential? Contact a Compass representative today and discover how our technology can empower your success.
Compass does not recommend one particular strategy or guarantee of results. Opinions expressed herein are not necessarily those of Compass.*
Featuring
Sami Gordon
Senior Strategic Growth Manager, Compass
