How Top Agents Win Listings :
The 3-Phased Marketing Strategy
Inside the Strategy: How the Oldhams Built Demand Before Going Live
Jennifer & Andrew Oldham share how they use Compass’s 3-Phased Strategy to drive demand before going live.
“Days on market and price drops kill value.”
— Robert Reffkin, Compass CEO & Founder
Agent Case Study
How Jeff’s Team Doubled to $500M Using This Strategy
Jeff Biebuyck’s team secured ultra-luxury deals before even going public—using Compass’s Private Exclusive and 3-Phased Marketing Strategy.
In Their Words: Agent Testimonials
-
![]()
Collin Bond and Boris Fabrikant, New York
“We listed our $7M Upper West Side property first as a Compass Private Exclusive, then moved it to Compass Coming Soon on Sunday morning.
By Sunday afternoon, we already had a direct buyer inquiry through Compass.com, and we’re now scheduling a showing. It’s incredible how quickly Compass’s pre-marketing tools deliver results.” -
![]()
The Levin Team, Long Island
“I’m always looking for ways to get my listings max exposure, and the 3 Phased Marketing approach has been a game-changer. I listed a property as Compass Coming Soon with just a few photos, and within hours had direct engagement. One Instagram follower asked to be notified when it went live, and two non-Compass agents found it on Compass.com. Excited to keep seeing the impact!”
-
![]()
Leslie Morrison, New Jersey
“My client was very concerned about days on market and price drops. He has a very unique property and we decided to test for aspirational pricing.
We are currently in the Private Exclusive phase of the marketing and already have interest from local agents. It helped to have a platform to share with agents regionally and nationally without it showing on Zillow or other sites.” -
![]()
Weinert & Walker, Chicago
“My success story is about creating a Compass Private Collection to find new buyers. Since joining Compass, I’ve curated and shared a public collection of Mid-Century Modern homes for sale in Chicago—MCM is a passion of mine.
Three buyers found my collection by googling "MCM homes for sale Chicago." One is now under is now under contract on a Compass Private Listing." -
![]()
Shaun Murphy, D.C. Metro
“I received a call from a digital ad from a buyer. I later met them and their non-Compass agent at the listing. We now have a ratified contract at our aspirational price without having to paint, stage, or make repairs.”
Want to Win Before You List?
Let’s map out how the 3-Phased Strategy can give you an edge in today’s market.
*Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.
The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.