In real estate, trust isn’t built by chance. It’s built by how you show up consistently and with care. That’s what defines Paul Zweben’s approach. A well-known New York City agent and team leader, Paul has built his business around the things that matter most: his family, his neighborhood, and the relationships that make this career personal.

Broker-owners often say, “I don’t recruit—agents come to me.” While it sounds flattering, it’s usually a growth blocker. Waiting for agents to show up isn’t a strategy—it limits you to whoever’s looking, not necessarily those who fit your culture or goals.

Jeff Biebuyck’s team isn’t waiting for the MLS to win listings—they’re securing deals before most agents even know the property exists. With Compass’s Private Exclusive and 3-Phased Marketing strategy, they’ve built a high-trust, high-performance system that ultra-luxury clients now expect.

Want to build a powerful personal brand and grow your audience? Luxury real estate expert Tracy Tutor shares her top social media strategies to help you stand out and expand your influence.